The Birth of DSC Performance, Our Story

In 2002, DSC (Dean Sports Consultants) opened its doors, first working with only a few up-and-coming surfers. As these athletes showed early success, a full performance-training program for surfers began to take shape. Founder and owner Kevyn Dean, MSPT, OCS, drew upon his physical therapy background to help surfers reach their potential.

The core beliefs DSC was built on:

• Character Counts: Better people make more consistent and better performers. Who you are outside of the water affects how you perform in it.
• Performance through Purpose: Every component of the program must have a purpose: evaluate the athlete, set goals, build a training protocol toward those goals, and consistently re-evaluate to stay on the path to maximum improvement.
• Watch your athletes when it matters: To understand how athletes perform, watch them consistently while they are performing, not only in the clinic or gym.
• Learn from the best: To be the best, learn from those who know more than you in any given area. Other doctors, therapists, trainers, coaches, and athletes are great resources.
• Know what you can control and what you can’t: Identify the variables involved, then work hard on molding the controllable ones to your will.
• As a leader, never stop growing: Continually improving yourself gives you the opportunity to give the best to your athletes, both inside and outside of their chosen sport.

It is these core beliefs that have made DSC Performance a formidable company that continues to be a leader in performance training. Kevyn Dean combined forces with Kurt Soria, bringing the same professional, clinical, evidence-based training techniques to building better athletes, from football players to surfers, from soccer players to golfers, to anyone wishing to lead a more active and healthy life.

These are the tenets that launched DSC and DSC Performance. Today, DSC remains one of the most comprehensive surf-training programs of its kind, while DSC Performance leads the way for those wishing to participate in a healthy lifestyle.